What is digital marketing?
For any business to keep up, it is necessary that they use modern marketing strategies to find a way and communicate with their target market efficiently in this fast-phased digital era. One such chief strategy is digital marketing. But, what is digital marketing and why does it matter to small companies?
Digital marketing is simply an umbrella term that covers all the strategies and tactics you can use to market online. Digital marketing channels include search engines, social media (Facebook, Instagram, Twitter, Pinterest, YouTube, etc.), email, and websites amongst others. Unlike traditional marketing that used print media, billboard, and TV/radio ads for promotion, digital marketing facilitates more targeted, measurable, and interactive campaigns.
Have You Heard Of Digital Marketing Before?
SEO (Search Engine Optimization)
For the need of this article, we will quickly define it as a practice to increase your website’s visibility in search engine results pages (SERPs). This drives more organic (non-paid) traffic to your site. Good SEO includes keyword research, on-page and off-page optimization for a responsively-designed fast loading website.
Content Marketing
The focus of content marketing is on creating and delivering relevant, valuable, and useful information or data to customers. This can be blog posts, articles, videos, infographics, and so on. Great content helps to build authority, trust, and drives organic traffic.
Social Media Marketing
Push marketing is the practice of promoting your brand and content on social media channels, pathways like Facebook, Instagram, LinkedIn, etc. It focuses on getting your name out there and bringing in traffic, but it also wants to convert leads! This is easy to understand but if you are using social media correctly in connecting with your audience then it will build a base of fans.
Pay-Per-Click Advertising
PPC is an online advertising model in which advertisers pay the publisher (typically a website owner) when the ad is clicked and essentially bought visitors to your site. PPC platforms include Google Ads and Facebook Ads. It is very targeted and can make the product immediately discoverable thus driving traffic and conversions.
Email Marketing
Email marketing is the act of sending a targeted message to your email subscribers designed to promote certain products, services, or content. It is an excellent way for lead nurturing, relationship building and drive sales. Personalizing Emails: Personalization and email marketing campaigns go hand in hand.
Affiliate Marketing
Affiliate marketing is a popular tactic to drive sales and generate significant online revenue. Doing so can be a great way to engage more done and make some extra money.
Influencer Marketing
In simple terms, influencer marketing uses influential people that have a large audience in their social media profiles to push your brand. Working with influencers can expand your reach and establish credibility via genuine recommendations.
Benefits of Digital Marketing
Some of the benefits digital marketing have over regular traditional one are:
- Economical: Looking at the overall results digital marketing is quite cost-effective and it can give you a far more better ROI if compared to traditional methods.
- Measurable Results: With the help of digital tools and analytics tracking, you can feel confident in knowing what is working or not.
- Targeted Audience: With digital marketing being so customizable, get your brand out to the right audience by age, interests, and location for more return on investment.
- Adaptive: Digital Marketing campaigns can be altered to meet immediate results and goals for your business based on continuous results.
- Engagement: Social media fosters direct engagement with your audience, promoting relationships and loyalty.
Conclusion
Summing it up, companies can no more live and thrive in a competitive market unless they are engaged with digital marketing. You can attract the right people more easily with these efforts in your digital channels and tactics, build those customer relationships over time that turn into sales & revenues for businesses. No matter if you are a small newborn company or a big enterprise, going online has become the need of the hour and to survive long run one must need it.